What do you need to know about marketing for an e-commerce business? Here are a few best practices that can help jump start your efforts.
With 1.18 billion daily users, Facebook has a huge audience that can be tapped. Consider targeting your audience with social media posts and videos and experiment to see what works best and drives sales and revenue.
Recent data shows that three-quarters of companies agree that email marketing offers "excellent" to "good" ROI. By collecting email addresses on-site and asking customers to opt-in to future communications from you, you can give visitors a reason to keep coming back to your e-commerce site again and again via offers, sales, VIP discounts, and more.
Personalisation is very important for online shoppers. In fact, research shows 74% of online consumers get frustrated with websites when offers, ads, and promotions that have nothing to do with their interests appear.
Make sure you’re leveraging personalized product suggestions, personalizing your email marketing efforts, and generally striving to make each customer feel like you’re speaking only to him or her.
The best way to keep a finger on the pulse of what your audience wants is to ask them. Leverage online surveys to gather feedback on everything from product to your marketing efforts to customer service interactions.
Web optimization encompasses a wide range of strategies and tactics that help convert more site visitors into customers, here are two in particular:
Write enticing product descriptions. Use persuasive copy-writing triggers to make your product descriptions sell. That means tapping into psychological tactics like fear of missing out, reciprocity, exclusivity, and more — all of which encourage site visitors to buy (and to buy NOW).
Add beautiful product images. When it comes to marketing, visuals are extremely important — especially for online buyers who can’t see or touch products before making a purchase. Along with static product images, add context by incorporating images of models using the product and videos that give customers a 360-degree view.
Research indicates that customer experience will overtake price and product as the primary brand differentiator for sales. This means it’s important to focus on creating an impressive customer experience across all of your brand’s various touch-points.
A few ideas to get you started:
Add a FAQ page. Answering frequently asked questions on your e-commerce store helps potential customers quickly and easily find the information they need to complete a purchase.
Reduce image sizes for quick load times. Survey data shows that more than half of website visitors expect a page to load in less than two seconds. At more than three seconds, they leave the page (and aren’t likely to return.) Reduce the size of your on-site images so it loads quickly.
Leverage user-generated content. Including user generated content such as customer reviews, images from social media, and testimonials on your e-commerce platform can improve the overall buying experience for customers.
7. SEO Marketing
SEO is vital for the success of an online store. Your target audience will reach you mostly by searching for your products in the search engine.A good SEO strategy will help your website be shown in the first position in the search engine results.
Studies show that 93% of the online experiences start with a search result, and you don’t want to miss this opportunity.
Moreover, you should know that statistics reveal the fact that the first page captures 71 % of the search traffic clicks.
When it is done correctly, SEO can drive a 14.6% conversion rate. That means that at 100 visits, you can have nearly 15 purchases, Which is a significant conversion rate you can obtain on any media!
SEO (search engine optimization) is the activity of improving the quality and quantity of website traffic through non-paid (organic) search results. It’s essentially the process of making. your website more visible to search engine users by optimizing its content with keywords and other methods. Understanding SEO will help you understand what your audience searches for online, what are the exact words they use, and what kind of content can give them the answers they need.
Think of search engines as answering machines.
They store and evaluate millions of pieces of content. When people are searching for something online, search engines try to give them the best possible results.
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